Technical Marketing Freelance
I do SEO, Advanced Web Analytics and SEA for +5 years. Based in London, I help agencies, media websites, start-ups and eCommerce as a freelance. I can work in English or French.
Audit, onsite and offsite optimisation, log analysis, editorial strategy (not the writing)
Implementation and optimisation of ROI and Long Tail oriented campaigns
Tagging plan, data audit, dashboard design, Google analytics configuration and Google Tag Manager
Project management, Inbound, QA / reception.
Excellent SEO specialist with very deep technical knowledgeJérome
François’ help was very valuable during the redesign of our site. SEO, SEM, Google Analytics, all kinds of shenanigans: it’s simple: he knows how to do everything. (pro bono)Alexis
François is a very experienced SEO expert. His recommendations are precise and understandable by all internal stakeholders in the “SEO chain”. I recommend 100%!Bertrand
More than 50 clients (startups, e-commerce websites, key accounts, …) over the years. From a couple hours to multi-year projects. Examples of companies I have helped in 2018:
Where to find me
Gokam - François Joly
Last SEO & Analytics articles
What the hell is keyword cannibalization? if you put a lot of articles out there, at some point, some article will compete with one another for the same keywords in Google result pages. it's what SEO people call 'keyword cannibalization'. Does it matter SEO wise?...
Universal Analytics (analytics.js) Tag sends a hit on the url /collect, here is the meaning of the parameters Parameters Meaning in English Example a ?? cd1 Custom Dimension cid Client ID 17444485575.14222271155 de Document Encoding UTF-8 dl Document location URL...
XML sitemap is a fantastic tool but you have to do it properly otherwise it can definitely backfire. I can't count the number of times while doing SEO audits, I discovered completely abandoned XML sitemaps asking Googlebot to index empty or 404 pages. This tutorial...