François JOLY GOKAM

Technical Marketing Freelance

I do SEO, Advanced Web Analytics and SEA for +5 years. Based in London, I help agencies, media websites, start-ups and eCommerce as a freelance. I can work in English or French.

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SEO

Audit, onsite and offsite optimisation, log analysis, editorial strategy (not the writing)

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Adwords

Implementation and optimisation of ROI and Long Tail oriented campaigns

Google Analytics

Tagging plan, data audit, dashboard design, Google analytics configuration and Google Tag Manager

eCommerce

Project management, Inbound, QA / reception.

Testimonials

Excellent SEO specialist with very deep technical knowledge

Jérome

VP , iProspect France

François’ help was very valuable during the redesign of our site. SEO, SEM, Google Analytics, all kinds of shenanigans: it’s simple: he knows how to do everything. (pro bono)

Alexis

Head of the digital division, Greenpeace

François is a very experienced SEO expert. His recommendations are precise and understandable by all internal stakeholders in the “SEO chain”. I recommend 100%!

Bertrand

Ecommerce Project Manager, Adidas Group

More than 50 clients (startups, e-commerce websites, key accounts, …) over the years. From a couple hours to multi-year projects. Examples of companies I have helped in 2018:

Online press

Startups

eCommerce

Education

Agency support

Where to find me

Gokam - François Joly

Last SEO & Analytics articles

Hunt down keyword cannibalization using R’

What the hell is keyword cannibalization? if you put a lot of articles out there, at some point, some article will compete with one another for the same keywords in Google result pages. it's what SEO people call 'keyword cannibalization'. Does it matter SEO wise?...

Use R’ to crawl XML sitemaps

XML sitemap is a fantastic tool but you have to do it properly otherwise it can definitely backfire. I can't count the number of times while doing SEO audits, I discovered completely abandoned XML sitemaps asking Googlebot to index empty or 404 pages. This tutorial...