I’m a freelancer that can help you with SEO, Web Analytics, SEA, Growth strategies. Based in London, I’ve helped agencies, media websites, start-ups and eCommerce as a freelance. See below for examples and references.
— François Joly
Audit, onsite and offsite optimisation, log analysis, editorial strategy (not the writing)
Implementation and optimisation of ROI and Long Tail oriented campaigns
Tagging plan, data audit, dashboard design, Google analytics configuration and Google Tag Manager
Project management, Inbound, QA / reception.
More than 50 clients over the years
From a couple of hours to multi-year projects.
Excellent SEO specialist with very deep technical knowledgeJérome
François’ help was very valuable during the redesign of our site. SEO, SEM, Google Analytics, all kinds of shenanigans: it’s simple: he knows how to do everything. (pro bono)Alexis
François is a very experienced SEO expert. His recommendations are precise and understandable by all internal stakeholders in the “SEO chain”. I recommend 100%!Bertrand
Last SEO & Analytics articles
It will be a long article so I added a Table of content 👇 Fancy, right? Table Of ContentsCrawl an entire website with RcrawlerThe INDEX variableHTML FilesSo how to extract metadata while crawling?Extract more data without having to recrawlCategorize URLs using...
If you want to crawl a couple of URLs for SEO purposes, there are many many ways to do it but one of the most reliable and versatile packages you can use is rvest Here is a simple demo from the package documentation using the IMDb website:...
R' and RStudio are great but sometimes it's better the just export your data to exploit them elsewhere or just show them to other people. Here is a review of possible techniques: Export your data into a CSV assuming your data is store inside df var, fairly simple:...
Selenium is a very classic tool for QA and it can help perform automatic checks on a website. This is an intro of how to use it:The first step is, as always, to install and load the RSelenium package [crayon-5f3089ebc3770430238635/] We'll launch a selenium server with...
For busy people, Google Sheet link: https://docs.google.com/spreadsheets/d/1rbOo08UmnXfWfZOTmjnLbL-9BP_h4GxA6iN4j-k4gHE/edit?usp=sharing Why would you check your Pixel length? We should check webpages title meta tags because if they are too long, Google will remove...
What the hell is keyword cannibalization? if you put a lot of articles out there, at some point, some article will compete with one another for the same keywords in Google result pages. it's what SEO people call 'keyword cannibalization'. Does it matter SEO wise?...
Universal Analytics (analytics.js) Tag sends a hit on the url /collect, here is the meaning of the parameters Parameters Meaning in English Example a ?? cd1 Custom Dimension cid Client ID 17444485575.14222271155 de Document Encoding UTF-8 dl Document location URL...
XML sitemap is a fantastic tool but you have to do it properly otherwise it can definitely backfire. I can't count the number of times while doing SEO audits, I discovered completely abandoned XML sitemaps asking Googlebot to index empty or 404 pages. This tutorial...
R’ can be very useful for SEO. Here are some examples of how it can be used: Web Crawling With R’ you can crawl a website and automatically check the technical characteristics of the web pages: title, metadata, but also: counting the number of words, compute website...
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