Universal Analytics (analytics.js)
Tag sends a hit on the url /collect, here is the meaning of the parameters
| Parameters | Meaning in English | Example |
| a | ?? | |
| cd1 | Custom Dimension | |
| cid | Client ID | 17444485575.14222271155 |
| de | Document Encoding | UTF-8 |
| dl | Document location URL | http://www.website.io/test.html |
| dp | Document Path | /foo |
| dr | Document Referrer | |
| dt | Document Title | Accueil – Mon site |
| fl | Flash Version | 20.0 r |
| gtm | GTM ID | GTM-TR5S4R |
| je | Java Enabled | 0 |
| jid | “Display Join Beacon” for linking analytics with the double click cookie source: Simo | 60036755 |
| sd | Screen Colors | 24-bit |
| sr | Screen Resolution | 1280×800 |
| t | Track Type. Must be one of ‘pageview’, ‘screenview’, ‘event’, ‘transaction’, ‘item’, ‘social’, ‘exception’, ‘timing’. | pageview |
| tid | Tracking ID / Web Property ID | UA-20202-14 |
| ul | User Language | en-us |
Classic Google Analytics (ga.js)
Tag sends a hit on the url /r/__utm.gif, here is the meaning of the parameters
| Parameters | Meaning in English | Example | |
| utmac | Account ID | UA-1202056-1 | |
| utmcc | Analytics Cookie string “utmcc contains the combined strings of the __utma and __utmz Google Analytics cookies. This string is URL encoded. | ||
| utmcs | Character set | ISO-8859-1 | |
| utmdt | Page title | ||
| utmfl | Flash version | ||
| utmhid | Hit ID, random number | ||
| utmhn | Hostname | apps.google.com | |
| utmht | that’s the timestamp, in milliseconds since the UNIX epoch. | ||
| utmipc | eCommerce – Product code / SKU | ||
| utmipn | eCommerce – Product name | E-commerce – Nom du produit | |
| utmipr | eCommerce – Product price | ||
| utmiqt | eCommerce – Quantity | ||
| utmiva | eCommerce – Product category / variation | ||
| utmje | Java enabled? (1 = yes, 0 = no) | ||
| utmjid | Display Join Beacon? for linking analytics with the double click cookie. If you’ve enabled display advertising (for e.g. demographic data etc.) your hits will be recycled through the doubleclick servers, and this id is used to join the data together. | ||
| utmn | Random ID to prevent gif caching | ||
| utmp P | Page path | ||
| utmr F | Full referral URL | ||
| utmredir | redirection? | ||
| utms | Requests made this session (max. 500) | ||
| utmsc | Screen colour depth (e.g. 24-bit) | ||
| utmsr | Screen resolution | ||
| utmt | Request type (e.g. ‘event’, ‘tran’ etc…) | event | |
| utmtci | Billing City | ||
| utmtco | Billing Country | ||
| utmtid | Order ID The utmtid order ID must be unique for each order, otherwise Google Analytics will group multiple transactions under a single entry. All monetary fields should be filled in without a currency symbol, e.g.: 12.50 | ||
| utmtrg | Billing Region | ||
| utmtsp | Shipping cost | ||
| utmtst | Store name | ||
| utmtto | Order Total (inc. tax and shipping) | ||
| utmttx | Tax cost | ||
| utmu C | lient usage / Error data (encoded) | ||
| utmul | Language code (e.g. en-us) | ||
| utmvp | Viewport resolution | ||
| utmwv | Tracking code version | ||
| v | Protocol Version | ||
| vp | ???? | ||
| z | ???? | ||
| _r | ???? | ||
| _s | ???? | ||
| _u | ???? | ||
| _ut | ma | ||
| _ut | mht | ||
| _ut | mz | ||
| _v | ???? | ||
| aip | Anonymize IP |
Enhanced Ecommerce Universal Analytics (ec.js)
Product Impressions
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il[index]nm
|
il (impression list) The list or collection to which product belongs (Example:il1nm)
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il[index]pi[index]nm
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The name of the product impression (product impression) #
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il[index]pi[index]id
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The product ID or SKU of the product impression #
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il[index]pi[index]pr
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The price of the product impression #
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il[index]pi[index]br
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The brand of the product impression #
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il[index]pi[index]ca
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The category of the product impression #
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il[index]pi[index]va
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The variant of the product impression #
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il[index]pi[index]ps
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The product´s position in a list of the product impression #
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il[index]pi[index]cd[index]
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The product´s custom dimension index #
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il[index]pi[index]cm[index]
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The product´s custom metric index #
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Promotion Impressions
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promo[index]id
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Promotion ID #
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promo[index]nm
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Promotion Name #
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promo[index]cr
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Promotion Creative #
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promo[index]ps
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Promotion Position #
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Product Info
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pa
|
product action (click, detail,add,remove,checkout,checkout_option,purchase,refund)
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pr[index]nm
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product # Name
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pr[index]id
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product # ID or SKU
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pr[index]pr
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product # Price
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pr[index]va
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product # Variant
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pr[index]qt
|
product # Quantity
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pr[index]cd[index]
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product # Custom Dimension #
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pr[index]cm[index]
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product # Custom Metric #
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pr[index]nm
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